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Building Your Brain

In this Issue: Self Design and Mind-BuildingPractical Guide to Building a Brain ExtensionNew on MIND
MIND & MACHINE Newsletter
Building Your Brain
In this Issue:
  • Self Design and Mind-Building
  • Practical Guide to Building a Brain Extension
  • New on MIND & MACHINE
  • Our World Transforming
  • Human Enhancement
  • Business Transforming

Self Design and Mind-Building
We are buildable and re-buildable. Our minds did not just appear fully formed, they were assembled through endless experiences and inputs, whether we realized we were doing so or not. External forces shaped us, most of which were forces we permitted and enabled. Personal decisions shaped us. Our habits have shaped us.
What we believe, the story we tell ourselves about our own identity and the world around us, is what we accept as reality. And it is very much a story — a manufactured, fabricated story that can go in any number of directions. Manufactured and fabricated does not mean false, everything we know to be real has been manufactured and fabricated. But not everything manufactured and fabricated is accepted as real.
To believe something, to really accept it as truth, we need evidence. What we see and experience every day is interpreted as proof. If I want to be a writer, but I rarely sit down and write, I will not see myself as a writer regardless of how much I wish it. But if I write every day, even just a little, the evidence will grow quickly and my self-identity as a writer will form. I will have manufactured it, and it will be real.
Everything we do and experience is like a vote on what we believe, and therefore perceive as reality. Our habits, since they are performed so often — over and over again — are rapid-fire voting machines on our beliefs and therefore our reality. If you want to change your reality, change the rapid voting machine. Your actions, your behaviors will re-program your mind. Through this approach you can design yourself deliberately. You can rebuild yourself into whatever you want to be, whoever you need to be to achieve what you want to achieve.
I have radically redesigned and re-programmed myself over the past year, not through willpower or determination, but by changing my self-perceived identity. I’ve lost 35 lbs, built a new mission-based business, designed a vehicle to meet the most fascinating people in the world, and am nearing completion of a process for prolific and deeply personal public expression (overcoming my massive weakness to obsess and hyper-fixate on perfectionist details and a paralyzing fear of sharing anything that might be imperfect, faulty, or vulnerable to criticism — a tendency that has undermined the quality as well as the quantity of my work output). I’m now so excited to share this explosion of ideas bubbling up, and will unleash them letting the chips fall where they may (even if I may be hiding under my desk, peering up at the screen to see the fallout).
But it all starts with designing myself to be the kind of person I want to be, who is capable of executing on the mission that gives me the greatest sense of meaning.
What do you want to achieve? Are you the person who can achieve it, or who do you need to become to be the person able to do it? What would that person look like? What actions would they be performing daily? Don’t worry about the results, just be the kind of person who does the necessary actions, daily.
Then you will believe, and it will be so.
Practical Guide to Building a Brain Extension
My latest essay on Medium digs into a specific and practical approach to perpetual creativity and problem-solving. This method has been hugely helpful to my ability to generate ideas and create compelling work:
The Brain Extension — Creative Insights via Conceptual Objects
…this article was picked up buy the Medium editors to be featured on the home pages of Medium’s Creativity and Productivity sections. Then the editor of “The Startup”, Medium’s largest publication, featured it in their curated magazine and invited me to be a writer going forward for The Startup. I’m looking forward to this new publication outlet.
New on MIND & MACHINE
A double header with UC Irvine cognitive scientist Don Hoffman the past two weeks. We explore the nature of reality and of consciousness:
The Case Against Reality - Donald Hoffman (Cognitive Science, Consciousness, Evolution, Philosophy)
The Case Against Reality - Donald Hoffman (Cognitive Science, Consciousness, Evolution, Philosophy)
Don has been making waves lately in a range of scientific fields with a theory of reality that splinters all of our preconceived notions. What if everything we thought was real – the physical world around us and the notion of time – are not reality but a vast surface-level operating system designed to guide our behaviors for evolutionary survival. What if understanding true objective reality were in fact counter to evolutionary success, and therefore the truth has been obscured from us.
Donald Hoffman on First Principles Thinking in Cognitive Science, Secret Society of Brain Scientists
Donald Hoffman on First Principles Thinking in Cognitive Science, Secret Society of Brain Scientists
Coming Soon on the Show
Over the next few months on MIND & MACHINE we have a truly remarkable lineup of guests coming together. I’ve been going after serious heavy hitters and have many of them already booked for interviews. I feel the show is moving into a whole new phase.
Also planning some fun collaborations with influencers and others producing smart Podcasts and YouTube shows, the first of which comes out this Monday.
Access & Subscribe to the show directly:
Our World Transforming
Apple reportedly plans 2022 release for first AR headset, followed by AR glasses in 2023
Science as we know it can't explain consciousness – but a revolution is coming
Human Enhancement
Ultralearning – How to Learn Faster
Business Transforming
Small Business Automation:
A Guide To Getting Things Done
Heard on Twitter
Alec Sulkin
Next time you're on an elevator with a stranger say, "If the doors open and it's all zombies, let's team up."
4:53 PM - 2 Oct 2012
Hadi Hariri
@profgalloway @JonHaidt @TobiasRose We're also so quick in blaming technology, and as a consequence, sitting back, expecting technology to fix things. And yet we are the producers and consumers of the content. It's like Neil Postman's worse nightmare.
7:40 PM - 12 Nov 2019
Thanks for Reading to the end!
Thoughts and feedback on the newsletter or on anything covered within are always welcome, just hit reply. – August
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August Bradley (Mind & Machine)

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